It Cosmetics at Sephora

I’m kind of an It Cosmetics super fan. I use the It Cosmetics moisturizer, primer, CC cream, powder foundation, blush, bronzer, highlighter, brushes, eyeshadow palettes (ok, basically their entire collection) on an almost daily basis, and I sing their praises to anyone who will listen. Their Confidence in A Cream moisturizer is my all-time favorite, and I’m on my third tube of the Je Ne Sais Quoi lip gloss. I’m a fan girl – plain and simple. When I heard about the new collection from It Cosmetics at , I was interested to see how they were going to expand the line.
It Cosmetics products are developed with plastic surgeons and dermatologists, so they’re geared for performance. Plus, their entire line is clinically-tested, ophthalmologist-tested, cruelty-free, talc-free, paraben-free…basically it’s free of all of the things that are bad for your skin and filled with a bunch of miracle ingredients for you skin. I was interested to see if their collaboration with Sephora would be just as good as their original products, and I have to tell you- the new collection doesn’t disappoint. Today I’m sharing my thoughts on the fabulous new , including which products I’d recommend purchasing!

The new collection is filled with anti-aging skincare that’s specifically designed to make your skin look and feel better. Every product is filled to the brim with anti-aging ingredients that smooth fine lines and wrinkles and deeply hydrate your skin. I’ve been using and LOVING their for the past six months (see me declare my love for this moisturizer here and here), so I couldn’t wait to try out the new skincare products.

As a Florida girl, the (whew, what a mouth full!) immediately caught my attention. My skin is exposed to harsh sunlight on a daily basis, so I’m always looking for new sunscreens to add my beauty routine. This product contains peptides, niacin, hydrolyzed collagen, and hyaluronic acid in addition to SPF 50 protection, and it also contains color-correcting pigments to blur imperfections.
I think that product is a lightweight physical sunscreen that gives your skin a nice amount of luminosity without leaving a shiny finish; however, you won’t get any coverage with this product. I like to mix a few drops of this sunscreen into my on days when I’m not wearing makeup, but I’ve also had luck wearing it underneath and mixed into my favorite foundations. It has a light sunscreen scent, and it doesn’t make your skin look ghostly white or greasy. If you’re looking for a high-end physical sunscreen that’s packed with great skincare ingredients and won’t irritate your skin, I think that you’ll like this product. It’s pricey for a daily sunscreen, though. If you’re looking for a product that will pack more bang for your buck, I’d choose their , which provides sun protection and a full coverage finish.

Theis definitely one of my favorite products from the new collection. I’m a huge fan of cleansing balms, and this balm might be the best I’ve tried so far. When this product is in the jar it resembles coconut oil; however, it melts into a lightweight oil the second it touches your skin. I like to use it on dry skin at the end of the day to remove heavy makeup, and I simply wipe off the oil with a warm washcloth. Unlike some cleansing balms, it doesn’t leave behind a waxy residue on my skin, and I love that the formula includes collagen, hyaluronic acid, peptides, ceramides, and antioxidants. Plus, it smells like fresh orange juice! Definitely a must-have from the collection.


The is equally brilliant, and it’s been on heavy rotation in my skincare routine. I’m quickly becoming an eye cream addict, and this pale blue cream is one of my new favorites. It contains vitamin C, copper, blue algae, peptide, collagen, essential oils, caffeine, hyaluronic acid, cucumber, and a light blue tint to minimize dark circles. I’m not sure how they packed so many products into such a small jar, but I’m glad they did. While I’m not sold on the idea of a blue tint canceling out dark circles, I do notice that this eye cream plumps up my fine lines and leaves my skin soft and smooth. It feels cool and refreshing underneath my eyes, so I especially love to use this product on early mornings!

While the Collagen Veil primer provides more moisture, the Poreless Skin-Perfecting Serum primer leaves your skin velvety soft and smooth. I like to wear this primer underneath my foundation, but it’s also great for low-maintenance makeup days. After applying the primer to my skin, I’ll pop on a little bit of powder foundation and call it a day. If you’re looking for a primer that will smooth your skin and make your foundation apply evenly without adding any shine, you’re going to fall in love with this primer.

P.S. As you’ll notice in some of the pictures in this post, there are a few unopened tubes of this concealer. The lovely ladies of It Cosmetics sent me all of the shades of this product, and I actually already owned this concealer in the two shades that I use on a regular basis (light and medium). I obviously don’t need 6 tubes of this concealer, so I didn’t open the ones I’m not going to use just to swatch them for the blog. I included the unopened packages in some of the group photos simply to balance out the aesthetic, but please rest assured that two the tubes have been used many times and are very well loved. I already have a few unopened tubes in a bag to give to my stepsister Randi (a fellow makeup lover), and I have the other shades in a bag to donate to my local women’s shelters. I take my reviews very seriously, and I wouldn’t want you to ever think that I’d recommend a product that I haven’t thoroughly tested. On that note, if you ever have follow up questions on a product, please don’t hesitate to leave a comment or email me any/all follow-up questions that you may have about a product!


As I expected, It Cosmetics knocked it out of the park. While I think that all of the new releases are solid products, my personal favorites are the serum, eye cream, cleansing balm, and primer. I’d highly recommend testing these products during your next trip to Sephora! If you’d like to hear my thoughts on other It Cosmetics products, check out my Ride or Die Makeup, Summer Beauty Favorites, and Best Skincare Products for Women in Their 20s blog posts.
The products in today’s post were sent by PR for consideration; however, I was under no obligation to post about these products. Affiliate links are used in this post, which means that I make a commission if a purchase is made after clicking through a link. I value your trust and only recommend products that I truly love.