100% Pure Makeup Review + Swatches

When I was in middle school, I read an article about all of the nasty chemicals that they put in beauty products. I begged my parents to take me to Whole Foods and let me buy new makeup, shampoo, and conditioner made from natural ingredients. While my parents did in fact buy me new products, I didn’t end up using them for more than a day or two. The products may not have had nasty chemicals in their ingredient list, but they just didn’t work. The shampoo and conditioner left my hair greasy with a strange waxy residue, and my makeup looked like it was applied by a 3-year-old. I basically gave up looking for natural beauty products for years, but I’m happy to say that things have really changed over the past few years.

While I may have had a horrific experience with the natural beauty products of 2002, the natural beauty brands have really stepped up their game and released truly impressive products. Over the past few months, I’ve received quite a few requests to share cruelty-free beauty brands, so today I’m sharing one of my new favorite lines with you! 100% Pure beauty products are 100% natural and cruelty-free, and they don’t have artificial colors, fragrances, or synthetic chemical preservatives. I recently received a humongous box of products from their line to try out (with no obligation), and today I’m sharing the products that I truly loved!

My favorite product of the bunch is the . The Lip Caramels are liquid lipsticks that feature a highly-pigmented formula that leaves behind a glossy finish and a sweet butterscotch candy scent. Unlike other liquid lipsticks on the market, this product doesn’t dry down to an ultra-matte finish and won’t dry out your lips.

1. | 2| 3| 4.   | 5| 6| 7. Melon Drop | 8. Truffle | 9. Sorbetto | 10. Plum Wine

All of the shades in the collection are absolutely beautiful, but I wear Ganache, Melon Drop, and  the most. If you’re looking for a liquid lipstick that leaves behind a glossy finish and packs a big punch of color, you’re going to like this product. I love the creamy texture, but these lipsticks aren’t budge-proof like matte lipsticks. The color lasts for a few hours, but you’ll need to reapply throughout the day. Love, love, love this lipstick!

Another favorite from the 100% pure collection is the. These lipsticks have a smooth texture and leave behind a beautiful glossy finish on your lips. The lighter colors provide medium coverage, and the pigmentation increases as the shades get darker. These are all-around good lipsticks!

1.  | 2.  Magnolia  | 3. Calendula | 4. Narcissus | 5. Foxglove  | 6. Primrose  | 7. Melon | 8.  Poppy

In my opinion, there isn’t a bad shade in the bunch, but my favorite colors are Poppy, Primrose, Narcissus, and Foxglove!

While I was instantly intrigued by the Lip Caramels and the lipsticks, I have to admit that I wasn’t looking forward to testing out the Ginseng Collagen Boost Mask, Green Tea Water Bomb Mask, or Bright Eyes Mask. I like sheet masks, but this variety just looked a little scary to me for some reason. Thankfully, I couldn’t have been more wrong. These masks are awesome! The soft hydrogel material that the masks are made from natural ingredients that help to deliver the active ingredients in the mask to your skin, and they feel absolutely incredible.

They’re cool, refreshing, and highly addictive. I’m already planning to re-purchase the Bright Eyes Mask! While I can’t say I saw a huge difference in my skin after one treatment, I still recommend these products based on the experience alone. They’re a fun way to relax and pamper your skin at the end of a long day.

Another lip favorite is the line. This variety of lip gloss is very thick and sticky like a lip balm, and the formula is packed with glitter. While most of the colors are very sheer, the glittery and duochrome finishes in the line are beautiful on top of lipstick. While the formula is sticky, it lasts on your lip for hours without moving. I think the Gemmed lip glosses would perfect for teens looking for a bit of color, shine, and sparkle on their lips, or anyone who would like a fun lipstick topper.

| Rose Quartz | Peacock Ore | Citrine | Moonstone | Rainbow Aura | Ruby | Garnet

All of the shades are so glittery and fun, but I tend to use Rose Quartz, Peacock Ore, and Ruby most often. I have to emphasize that the formula of this lipgloss is very thick and sticky. If texture is a major issue for you, you may not like these lipglosses; however, they are truly beautiful if you’re looking for a particular glitter shade!

 If you prefer long and naturally-fluttering lashes, I think that you’ll like the 100% Pure Fruit-Pigmented Ultra-Lengthening Mascara in Black Tea or Dark Chocolate. These natural mascaras deepen the color of your natural lashes and give them a little bit of extra length. If you want to subtly accentuate your lashes, you’ll like this mascara. It’s a great product for teens just getting started with makeup!

My last two favorites from 100% Pure are the  Lip & Cheek Stain in Cherry and the Fruit-Pigmented Long Last Brow Gel. The lip and cheek stain provides the perfect rosy-pink flush, and it’s much easier to apply than you might think. While the deep red color looks intimidating in the tube, it blends out to a soft pink on your cheeks with a small stipple brush or your fingers. The brow gel is another winner from the line. This softly-colored gel helps fill in gaps in your eyebrows without creating an intense line. I like using a small brush to dot the shades Blonde and Taupe in the sparse areas of my eyebrows to achieve a natural brow with definition.

Overall, I think that these particular 100% Pure beauty products are really good, and they’re priced similarly to the high-end cosmetic lines at Ulta or Sephora. They always have amazing sales going on, so check their website to see the latest coupon codes!

SHOP THE POST:

What’s your favorite cruelty-free makeup brand? Anything in particular I should try out?

I received these products from 100% Pure without any obligation for review or features, and I was not compensated for today’s post. Some of the links featured above are affiliate links.  As always, I only feature products that I truly love!